diWine_project is a platform for the promotion of wine and wine culture, as well as a boutique wine studio dedicated to wine education. Our mission is to connect people and wine. Therefore, we organize, promote, advise, teach, and strive to be a catalyst for positive market trends related to wine and wine culture.

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Our goal is to deconstruct the image of false elitism associated with wine, which discourages many existing and potential enthusiasts from simply enjoying a good glass. That’s why we create wine programs and workshops that are accessible to consumers in form, while at the same time nurturing wine culture and respecting wine etiquette. In this way, we are creating a new, young, and educated consumer market that positively impacts all aspects of winemaking – from the economy and tourism to the image of Croatia as a country rich in wine heritage.

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We have put special effort into creating programs for tourists visiting Zagreb. For them, we designed wine education sessions, guided tastings, and souvenir-making workshops that highlight indigenous Croatian grape varieties. As part of this offering, we serve wines from small boutique wineries that are hard to find in commercial hospitality settings.

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Through the B2B segment of our work, we support winemakers in tackling the challenges posed by the modern market by providing marketing consulting services and organizing promotions. We are also eager to collaborate with companies and institutions seeking a different framework for their events or looking for fresh ideas to motivate their employees (with wine, perhaps? :)

 

We’re here for all your questions! Contact us.